May 29, 2025 | TULSA, Okla. – TruCore Investments, a leader in real estate investment and development, is proud to announce that it is changing its name to TruCore Industrial, effective immediately. This rebranding reflects the company’s continued focused commitment to the industrial real estate sector.
The new name, TruCore Industrial, aligns with the company’s strategic vision and longstanding focus on acquiring high-performing Class B industrial assets across the top 150 MSAs, including warehouse, distribution, manufacturing, and industrial outdoor storage properties. The updated name underscores what has always been at the core of the business.
“Our sole focus on industrial real estate is not new—it’s foundational to who we are and what we do,” said Zach Harris, Managing Director and Partner at TruCore Industrial. “This name change makes that commitment unmistakable. We want all our industry partners and stakeholders, including brokers, investors and tenants, to immediately understand our expertise and dedication to the industrial sector. It’s more than a name—it’s a clear statement of our identity and purpose.”
“The TruCore brand name embodies our strategic investment philosophy centered on supporting and growing the backbone of the industrial economy— where consistent demand, functionality and proximity to end users create long-term value,” said Hunt Rose, Investments Director and Partner.
“These businesses and properties are vital infrastructure, the true core of America’s industry, and that’s where we invest.”
While the name is changing, TruCore Industrial remains the same trusted team with the same values, investment strategy, and dedication to delivering performance-driven results through disciplined investment in high-quality industrial assets. Clients and partners can expect a seamless transition with no disruption to current operations or relationships.
About TruCore Industrial
TruCore Industrial is the trusted leader in Class B industrial investment, specializes in identifying and acquiring value-add properties in the Class B industrial real estate sector, including distribution, manufacturing, and industrial outdoor storage assets in the top 150 U.S. metropolitan areas. Leveraging the extensive experience and networks of its founders, former Stan Johnson Co. executives, TruCore Investments is uniquely positioned to create maximal value in the Class B Industrial market segment. For more information, visit www.TruCoreIndustrial.com.
Media Contact:
Lauren Snedden
Marketing Director, TruCore Investments
LSnedden@trucoreindustrial.com
312.316.1420